ABOUT ECONIQMIND
EconiqMind is a behavioural intelligence consultancy focused on future-ready careers, high-performance habits, and team effectiveness.
We use behavioural profiling, psychological insight, and data-driven frameworks to help individuals understand their natural strengths, working styles, and behavioural patterns, and to help organisations build teams that are aligned, resilient, and effective.
Rather than relying on guesswork or generic coaching, EconiqMind translates behavioural data into practical strategies for career clarity, performance, and growth.
Behavioural analysis
Understanding how you are wired
We analyse behavioural patterns, habits, strengths, and stress responses to reveal how individuals and teams naturally operate.
Rather than labels or assumptions, we focus on behaviour in action, how people make decisions, manage energy, collaborate, and perform under pressure.
This creates:
• Self-awareness grounded in data
• Clear insight into strengths and blind spots
• A foundation for meaningful, sustainable change
Career guidance
Clarity in a changing world
Careers are evolving rapidly due to technology and AI. EconiqMind helps individuals and organisations understand where human strengths remain essential, and how to adapt accordingly.
We translate behavioural insight into future-fit career paths, role alignment, and development strategies that remain relevant as work continues to change.
This creates:
• Confident career and role decisions
• Alignment between people and future demands
• Reduced uncertainty in times of change
High Performance Coaching
Turning insight into action
Insight alone is not enough. EconiqMind supports individuals and teams in applying behavioural awareness to real-world performance.
Through structured coaching, habit design, and accountability, we help people build routines and behaviours that support clarity, resilience, and long-term success.
This creates:
• Consistent high-performance habits
• Improved focus, energy, and follow-through
• Sustainable growth, not burnout
About
Founder and CEO of EconiqMind
I’m Thana Groenewald, founder of EconiqMind.
I hold a BA in Psychology and Philosophy from the University of Pretoria and a Master’s degree in Economics and Psychology from Paris 1 Panthéon-Sorbonne University. My academic background sits at the intersection of how people think, make decisions, and behave, both individually and within systems.
Throughout my studies and professional exposure, I became increasingly aware of a gap between theory and practice. People are expected to make critical career, performance, and leadership decisions without a clear understanding of their behavioural patterns, strengths, or decision-making tendencies. At the same time, organisations rely on generic models that often fail to reflect how people actually work and perform.
EconiqMind was created to address this gap.
By integrating behavioural science, psychological insight, and economic thinking, EconiqMind helps individuals and teams gain clarity on how they think, work, and perform.
My work focuses on translating behavioural data into practical strategies for career direction, performance, and sustainable growth. EconiqMind is not about motivation or labels, but about understanding behaviour and using that understanding to support better decisions, stronger alignment, and long-term effectiveness.
EXPLORE OUR SERVICES
Our Services
FREE CONSULTATION
45 min
Clarity Sprint
A guided deep-dive session combining behavioural insight and coaching to clarify direction, strengths, and next steps.
Career Intelligence Program
A structured coaching journey using behavioural analysis and decision frameworks to design a career that fits how you think and work.
Performance and Habit Lab
Ongoing coaching supported by data and behavioural science to build sustainable habits, discipline, and performance routines.
Behavioural Insight Consulting
Behavioural data analysis and insight generation to help organisations understand patterns, engagement, and decision-making.